Durham Choice is powered by the City of Durham and the Durham Housing Authority, launched to turn public-housing sites into a mixed-income community backed by a $40 million HUD Choice Neighborhoods Implementation grant.

The Challenge

At project kickoff the initiative had no dedicated website; updates were scattered across partner pages, making it hard for residents and contractors to find resources.

The Solution

We built a mobile-first, ADA-compliant site on our Duda cloud platform, complete with housing-plan pages, an events calendar, and a “Stay Informed” funnel that routes residents to email and SMS lists—all managed through a no-code CMS.

The Results

Within 90 days the site doubled average session length—giving Durham Choice a single, transparent hub for all of its stakeholders to keep its $40 million redevelopment on track.